Dior

Dior: The Icon of French Elegance and Timeless Luxury Origins and Founding Christian Dior founded his eponymous fashion house in 1946 in Paris, France, with the financial backing of entrepreneur Marcel Boussac. Dior’s debut collection in 1947, famously known as the “New Look,” revolutionized post-war fashion with its emphasis on feminine silhouettes, featuring cinched waists, full skirts, and luxurious fabrics. The New Look celebrated […]

Bottega Veneta

Bottega Veneta: Quiet Luxury Redefined Origins and Founding Bottega Veneta was founded in 1966 in Vicenza, Italy, by Michele Taddei and Renzo Zengiaro. Initially specializing in artisanal leather goods, the brand quickly gained recognition for its “intrecciato” weave, a hallmark of its understated elegance. This technique, which weaves leather strips together to create a seamless finish, became a symbol of refined […]

ME + EM

ME+EM: Elevated Essentials for the Modern Woman Origins Founded in 2009 by Clare Hornby in London, ME+EM was created to offer designer-quality clothing that combines flattering cuts, functionality, and timeless style. Hornby’s background in advertising and her personal frustration with the lack of well-made, stylish workwear led her to establish a brand that prioritizes both aesthetics and practicality. Ownership ME+EM is […]

Ferragamo

Ferragamo: The Pinnacle of Italian Elegance and Craftsmanship Origins and Founding Ferragamo, originally founded as Salvatore Ferragamo in 1927 by its namesake designer, began as a small workshop in Florence, Italy. Salvatore Ferragamo, often referred to as the “shoemaker to the stars,” gained fame in Hollywood during the 1920s for his innovative and artistic footwear designs. After returning to Italy, Ferragamo […]

Chloe

Chloé: Effortless Femininity and Parisian Chic Origins and Founding Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who sought to revolutionize women’s fashion by introducing luxury ready-to-wear. At a time when haute couture dominated, Aghion’s concept of prêt-à-porter de luxemade luxury fashion accessible, combining high-quality craftsmanship with effortless designs. From its beginnings in Paris, Chloé has become a symbol […]

Allsaints

AllSaints: Edgy Elegance with a British Heritage Origins and Founding AllSaints was founded in 1994 by Stuart Trevor and Kait Bolongaro in London, England. Initially launched as a wholesale menswear brand, AllSaints soon expanded into womenswear and retail stores, offering a distinct aesthetic that blends grunge, minimalism, and rock-and-roll edge. The brand’s name was inspired by All Saints Road in Notting Hill, a vibrant area known for its creative culture. […]

A.P.C.

Parisian Cool Without the Fuss: The Quiet Power of A.P.C. Origins and Founding A.P.C. (Atelier de Production et de Création) was founded in 1987 by Tunisian-born French designer Jean Touitou. Born out of a rejection of logo-heavy, trend-driven fashion, A.P.C. carved out a space for clean, utilitarian design that valued restraint over flash. Rooted in […]

Everlane

Everlane: Radical Transparency and Modern Minimalism Origins and Founding Everlane was founded in 2010 by Michael Preysman in San Francisco, California, with a mission to create ethically produced clothing that combines timeless design with sustainable practices. Dissatisfied with the lack of transparency in the fashion industry, Preysman built Everlane on the principles of radical transparency, offering customers insight into the true costs of production and […]

Isabel Marant

Isabel Marant: Effortless Parisian Cool Origins Isabel Marant launched her eponymous brand in 1994 in Paris, France. Raised by a French father and a German mother, Marant’s fashion journey began at a young age when she started altering her own clothes. After studying at the prestigious Studio Berçot fashion school in Paris, she initially gained recognition for her jewelry and […]

Diesel

Diesel: The Icon of Rebel Denim and Unconventional Fashion Origins and Founding Diesel was founded in 1978 by Renzo Rosso in Molvena, Italy, with a vision to create high-quality, alternative denim that challenged the conventions of fashion. The name “Diesel” was chosen for its global appeal and its symbolic connection to energy and innovation. Rosso’s pioneering spirit and desire to create […]