Sandro
Sandro: Parisian Chic with a Modern Edge Origins and Founding Sandro was founded in 1984 in Paris, France, by Evelyne Chetrite, who envisioned a brand that encapsulated effortless Parisian style. Drawing inspiration from her Moroccan roots and the elegance of Paris, Chetrite created a line of clothing that combined classic sophistication with contemporary details. Initially launched as a womenswear label, Sandro expanded […]
Los Angeles Apparel
The Basics—But Better: Los Angeles Apparel’s Gritty Essentials Origins and Founding Los Angeles Apparel was founded in 2016 by Dov Charney, the controversial former CEO of American Apparel. After parting ways with his original company, Charney started over with a new mission: ethically manufactured basics made in downtown L.A., with complete vertical integration and transparency […]
SNDYS
Trendy, Accessible, and Made to Be Worn: The World of SNDYS Origins and Founding SNDYS (pronounced “Sundays”) was launched in Sydney, Australia in the mid-2010s by two sisters with a shared passion for effortless, trend-led fashion. Born from the sunny lifestyle of Bondi Beach but designed for urban versatility, the brand quickly gained a cult […]
Prada
Prada: The Pinnacle of Italian Luxury and Avant-Garde Fashion Origins and Founding Prada was established in 1913 by Mario Prada in Milan, Italy, as a luxury leather goods shop specializing in handbags, trunks, and accessories. Known for its exceptional craftsmanship and high-quality materials, the brand quickly became a favorite of the Italian elite. Prada’s global reputation soared after Mario’s granddaughter, Miuccia Prada, took over […]
Zimmermann
Zimmermann: Effortless Femininity and Modern Romance Origins and Founding Zimmermann was founded in 1991 by sisters Nicky and Simone Zimmermann in Sydney, Australia. Initially starting with a line of sophisticated swimwear, the brand quickly expanded into ready-to-wear collections that celebrate femininity, intricate detailing, and a modern sense of romance.The Zimmermann sisters brought a fresh perspective […]
Olivia Rubin
Rainbow Revival: Olivia Rubin’s Joyful Take on Modern Femininity Origins Olivia Rubin, a graduate of Central Saint Martins, launched her first womenswear line after gaining experience with renowned fashion houses such as Alexander McQueen, Dior, and John Galliano. After taking time off to focus on her family, she relaunched her eponymous brand in 2017 from her […]
Collina Strada
Collina Strada: A Vibrant Vision for Fashion and Sustainability Origins and Founding Collina Strada was founded in 2009 by Hillary Taymour, a New York-based designer with a passion for sustainability and self-expression. Originally conceived as a handbag label, Collina Strada quickly evolved into a full-fledged fashion brand that challenges traditional industry norms. Taymour’s vision blends bold, playful designs with ethical practices, creating […]
E.L.V. Denim
E.L.V. Denim: Sustainable Luxury Jeans for the Modern Wardrobe Origins and Founding E.L.V. Denim (short for East London Vintage Denim) was founded in 2018 by Anna Foster, a former stylist and creative director. Based in London, the brand was born out of Foster’s vision to create sustainable luxury denim that celebrates individuality and craftsmanship. E.L.V. Denim began as a response to the environmental challenges […]