Chloe

Chloé: Effortless Femininity and Parisian Chic Origins and Founding Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who sought to revolutionize women’s fashion by introducing luxury ready-to-wear. At a time when haute couture dominated, Aghion’s concept of prêt-à-porter de luxemade luxury fashion accessible, combining high-quality craftsmanship with effortless designs. From its beginnings in Paris, Chloé has become a symbol […]
Everlane

Everlane: Radical Transparency and Modern Minimalism Origins and Founding Everlane was founded in 2010 by Michael Preysman in San Francisco, California, with a mission to create ethically produced clothing that combines timeless design with sustainable practices. Dissatisfied with the lack of transparency in the fashion industry, Preysman built Everlane on the principles of radical transparency, offering customers insight into the true costs of production and […]
Isabel Marant

Isabel Marant: Effortless Parisian Cool Origins Isabel Marant launched her eponymous brand in 1994 in Paris, France. Raised by a French father and a German mother, Marant’s fashion journey began at a young age when she started altering her own clothes. After studying at the prestigious Studio Berçot fashion school in Paris, she initially gained recognition for her jewelry and […]
MCM

MCM: Iconic Luxury with a Modern Edge Origins and Founding MCM (Modern Creation München) was founded in 1976 in Munich, Germany, by Michael Cromer, a visionary who sought to redefine luxury with a focus on bold design and exceptional craftsmanship. The brand’s initials not only stand for its name but also reflect its ethos of creating products for the modern, global traveler. […]
Staud

Downtown It-Girl to Global Favorite: The Rise of Staud Origins and Founding Staud was founded in 2015 in Los Angeles by Sarah Staudinger and George Augusto. At a time when minimalist basics were dominating the fashion landscape, Staud launched as a colorful, vintage-inspired alternative for women who wanted to dress with a sense of joy […]
Christopher Esber

Christopher Esber: Redefining Modern Minimalism Origins and Founding Christopher Esber founded his eponymous label in 2010 in Sydney, Australia. With a background in tailoring and a deep understanding of fabric manipulation, Esber developed a unique design philosophy that marries clean, architectural lines with unexpected details. The brand’s ethos is rooted in creating clothing that feels […]
Alexander McQueen

Alexander McQueen: Dark Romanticism and Avant-Garde Mastery Origins and Founding Alexander McQueen, the iconic British luxury fashion house, was founded in 1992 by Lee Alexander McQueen, a designer celebrated for his uncompromising creativity and boundary-pushing designs. After honing his craft at Savile Row, where he mastered tailoring, McQueen brought his visionary aesthetic to the fashion world, merging dark romanticism with avant-garde innovation. The brand became […]
Larroude

Bold, Playful, and Powerfully Chic: The Statement Shoes of Larroudé Origins and Founding Larroudé was founded in 2020 by former Barneys fashion director Marina Larroudé and her husband, Ricardo Larroudé. Created in New York during the pandemic, the brand was born from Marina’s desire to offer beautifully designed shoes with designer-level quality at a more accessible price. […]
Thom Browne

The Art of Uniform: Thom Browne’s Subversive Tailoring Origins and Founding Thom Browne launched his namesake label in 2001, beginning with a made-to-measure shop in New York City’s West Village. Starting with five meticulously crafted grey suits, he reimagined classic American tailoring through a lens of conceptual minimalism and precise proportion. His first ready-to-wear menswear collection debuted […]
A.Emery

The Sandal, Refined: A.EMERY’s Minimalist Footwear Mastery Origins and Founding A.EMERY was launched in 2017 by Anna McLaren, an Australian designer who sought to redefine the resort sandal through a lens of architectural minimalism and refined quality. Frustrated by the lack of sleek, elevated sandals suitable for both beachwear and urban life, McLaren created A.EMERY […]