Moncler

Alpine to Avant-Garde: Moncler’s Luxury Outerwear Legacy Origins and Founding Moncler was founded in 1952 in Monestier-de-Clermont, a mountain village in France, as a manufacturer of alpine gear and quilted sleeping bags. The brand transitioned into high-performance ski wear and down jackets, becoming a staple in the wardrobes of explorers and Olympians. Its pivot to […]

ASPESI

Understated Italian Cool: ASPESI’s Functional Elegance Origins and Founding ASPESI was founded in 1969 by Alberto Aspesi in Legnano, Italy. Initially known for its high-quality shirting, the brand quickly became a pioneer of minimalist Italian sportswear—favoring function, subtlety, and timeless design over trends. Known as the “anti-fashion” fashion label, ASPESI grew a cult following by […]

Philosophy

Philosophy di Lorenzo Serafini: Romantic Elegance with a Contemporary Edge Origins and Founding Philosophy di Lorenzo Serafini is a luxury Italian fashion brand that was originally established in 1984. While it gained early recognition for its feminine and youthful designs, it was revitalized in 2014 when Lorenzo Serafini took over as creative director. Under Serafini’s leadership, Philosophy […]

Boden

Boden: Timeless British Style with a Playful Twist Origins and Founding Boden was founded in 1991 by Johnnie Boden in London, England. Initially launched as a menswear catalog, the brand quickly expanded to include womenswear, childrenswear (Mini Boden), and accessories, catering to the entire family. Boden is known for its vibrant prints, timeless cuts, and a quintessentially British charm that blends tradition with modernity. Boden’s […]

Camilla

Camilla: Bohemian Luxury Born in Australia Origins Camilla was founded in 2004 by Camilla Franks in Sydney, Australia. Initially a costume designer for theater, Franks transitioned into fashion with the launch of her signature kaftans, which reflected her flair for storytelling through textiles. Inspired by her extensive travels and background in performing arts, she began designing vibrant, free-spirited garments that […]

Prada

Prada: The Pinnacle of Italian Luxury and Avant-Garde Fashion Origins and Founding Prada was established in 1913 by Mario Prada in Milan, Italy, as a luxury leather goods shop specializing in handbags, trunks, and accessories. Known for its exceptional craftsmanship and high-quality materials, the brand quickly became a favorite of the Italian elite. Prada’s global reputation soared after Mario’s granddaughter, Miuccia Prada, took over […]

Olivia Rubin

Rainbow Revival: Olivia Rubin’s Joyful Take on Modern Femininity Origins Olivia Rubin, a graduate of Central Saint Martins, launched her first womenswear line after gaining experience with renowned fashion houses such as Alexander McQueen, Dior, and John Galliano. After taking time off to focus on her family, she relaunched her eponymous brand in 2017 from her […]