Off White

Off-White: Redefining Streetwear with High-Fashion Edge Origins and Founding Off-White was founded in 2012 by Virgil Abloh, a multidisciplinary designer and creative visionary. Based in Milan, Italy, Off-White was conceived as a brand that blurred the lines between streetwear and luxury, combining urban aesthetics with high-fashion influences. The brand’s name, “Off-White,” represents a conceptual space between black and white, reflecting Abloh’s approach […]

Filippa K

Filippa K: Scandinavian Minimalism and Sustainable Elegance Origins and Founding Filippa K was founded in 1993 in Stockholm, Sweden, by Filippa Knutsson and Patrik Kihlborg. Born out of Knutsson’s desire to create a brand that prioritized simplicity, functionality, and timeless design, Filippa K became a pioneer in Scandinavian minimalism. The brand’s ethos revolves around creating versatile wardrobe staples that emphasize quality over quantity, offering […]

Rag & Bone

rag & bone: Urban Sophistication with a British-American Twist Origins Established in 2002 in New York City by Marcus Wainwright and Nathan Bogle, rag & bone was created to blend British tailoring with modern design. The brand quickly gained recognition for its commitment to craftsmanship and urban aesthetic. ​ Ownership In 2024, Guess?, Inc. and WHP Global acquired rag & bone, with Guess? taking over operational assets and both […]

Arket

Modern Basics with Nordic Cool: Arket’s Refined Essentials Origins and Founding Arket was launched in 2017 by the H&M Group as a premium lifestyle concept focused on modern essentials, sustainability, and timeless design. Headquartered in Stockholm, Arket was created to offer high-quality fashion, accessories, and home goods in one elevated, minimalist destination inspired by Scandinavian […]

Mugler

Futuristic Femininity: Mugler’s Sculptural, Sensual Legacy Origins and Founding Mugler was founded in 1973 by French designer Manfred Thierry Mugler, a former ballet dancer whose theatrical background infused every collection with drama, precision, and fantasy. Throughout the late ’70s and ’80s, Mugler established itself as a fashion house rooted in hyper-sculpted silhouettes, sci-fi glamour, and […]

Cherry Los Angeles

Cherry Los Angeles: The Essence of Cool, Laid-Back Streetwear Origins and Founding Cherry Los Angeles, often referred to simply as “Cherry,” was founded in 2017 by designer Joseph Perez. The brand was born out of Perez’s desire to create clothing that reflects the effortless, sun-soaked culture of Los Angeles. Rooted in streetwear aesthetics, Cherry quickly gained attention for […]

MNML

MNML: Accessible Streetwear with a Minimalist Edge Origins Founded in 2016 in Los Angeles, MNML emerged as a response to the demand for affordable, trend-driven streetwear.The brand quickly gained traction by offering minimalist designs that resonate with contemporary fashion enthusiasts.​ Ownership MNML operates as a privately held company, maintaining control over its design and production processes to ensure quality […]

Eliou

Eliou: Artisanal Jewelry Infused with Coastal Charm Origins éliou was founded in 2018 by lifelong friends Cristina Mantilla and Duda Teixeira. Growing up together in Miami, Florida, the duo shared a passion for crafting jewelry and clothing from a young age. Their mutual love for design and the ocean inspired them to create éliou, a brand that seamlessly blends traditional craftsmanship with contemporary […]

Dior

Dior: The Icon of French Elegance and Timeless Luxury Origins and Founding Christian Dior founded his eponymous fashion house in 1946 in Paris, France, with the financial backing of entrepreneur Marcel Boussac. Dior’s debut collection in 1947, famously known as the “New Look,” revolutionized post-war fashion with its emphasis on feminine silhouettes, featuring cinched waists, full skirts, and luxurious fabrics. The New Look celebrated […]

GCDS

Playful Provocation and Pop Culture Couture: The World of GCDS Origins and Founding GCDS was founded in 2015 by brothers Giuliano and Giordano Calza in Milan, Italy. Initially launched as a line of T-shirts emblazoned with bold logos, the brand quickly gained traction for its vibrant designs and irreverent approach to fashion. The acronym GCDS originally stood […]