High Street, Higher Standards: The Rise of Manière De Voir

Origins

Founded in 2013 by former professional footballer Reece Wabara, Manière De Voir (MDV) was born out of a desire to bridge the gap between high fashion and the high street. Wabara’s vision was to create design-led, high-quality pieces that are both accessible and timeless. The brand’s name, French for “way of seeing,” encapsulates its commitment to offering a unique perspective on contemporary fashion. 

Ownership

Reece Wabara remains at the helm of MDV, overseeing its growth from a startup to a fashion powerhouse. Initially collaborating with industry figures like Benjamin Francis and Lewis Morgan, Wabara eventually became the majority owner, holding 83% of the company by 2019. 

Aesthetic

Manière De Voir is renowned for its minimalist yet edgy aesthetic, characterized by monochromatic palettes, structured silhouettes, and innovative detailing. The brand seamlessly blends urban streetwear influences with refined tailoring, resulting in pieces that are both functional and fashion-forward. 

Signature Pieces

• Structured Cargo Pants: Redefining utilitarian wear with unique cuts, zipper details, and functional pocket placements.
• Oversized Bomber Jackets: Featuring detachable elements and sleek designs, these jackets exemplify MDV’s focus on functional yet striking outerwear.
• Utility Jumpsuits: Unisex pieces with tailored cuts, durable fabrics, and multipurpose pockets, merging street style with practicality.
• Structured Blazers with Military Details: Blazers adorned with epaulets, belt cinches, and metal hardware, bringing a refined touch to streetwear. 
  

  Legacy

  In just over a decade, Manière De Voir has established itself as a leading brand in the contemporary fashion scene. Its commitment to quality, innovation, and distinctive design has garnered a loyal customer base and critical acclaim. The brand’s success is further underscored by the opening of its flagship store on London’s Oxford Street in December 2023, marking a significant milestone in its journey.

  Famous Fans

  While specific celebrity endorsements are not detailed, Manière De Voir’s designs have resonated with fashion-forward individuals and influencers who appreciate its blend of streetwear and high fashion aesthetics.

  The Future

  Looking ahead, Manière De Voir is set to expand its global footprint with the opening of a flagship store in New York’s SoHo district in Spring 2025. This move signifies the brand’s ambition to bring its unique vision to a broader international audience.