Greats

GREATS: Brooklyn-Born Sneakers with Timeless Appeal

Origins and Founding

GREATS was founded in 2014 by Jon Buscemi and Ryan Babenzien in Brooklyn, New York, with a mission to create high-quality, stylish sneakers at an accessible price point. Drawing inspiration from classic sneaker silhouettes, the brand set out to redefine luxury footwear with a focus on timeless design and craftsmanship.
As one of the first direct-to-consumer sneaker brands, GREATS quickly gained traction for its minimalist aesthetic, premium materials, and Brooklyn-born ethos, appealing to a modern audience seeking stylish yet understated footwear.

Ownership and Leadership

In 2019, GREATS was acquired by Steve Madden, a move that expanded its reach while allowing the brand to maintain its commitment to quality and design integrity. Ryan Babenzien continued to play a pivotal role in the brand’s direction, ensuring GREATS retained its unique voice and ethos within the competitive sneaker market.

Aesthetic and Notable Pieces

GREATS is defined by its clean lines, classic silhouettes, and use of premium materials such as Italian leather, suede, and eco-friendly textiles. The brand focuses on creating versatile sneakers that blend seamlessly with both casual and smart-casual looks, offering a balance of modernity and tradition.

Signature Styles

• The Royale: GREATS’ flagship sneaker, crafted from full-grain Italian leather. This minimalist low-top is available in a variety of colors and finishes, from classic white to bold hues and textures.
• The Royale Knit: A sustainable version of the Royale, made from recycled materials, offering the same timeless design with a reduced environmental impact.
• The Wooster: A slip-on sneaker with a sleek silhouette, inspired by traditional loafers but updated for a contemporary audience.
• The Court: A retro-inspired basketball sneaker featuring subtle details and premium craftsmanship.
• The Pronto: A sportier silhouette blending modern performance materials with the brand’s signature minimalist aesthetic.
  GREATS frequently introduces limited-edition drops and collaborations, keeping its offerings fresh and appealing to sneaker enthusiasts.

  Legacy and Influence

  GREATS has been a pioneer in the direct-to-consumer sneaker market, demonstrating that high-quality, designer-level footwear can be made accessible without sacrificing style or craftsmanship. By blending luxury materials with classic designs, the brand has positioned itself as a leader in the affordable luxury footwear space.
  Its commitment to sustainability through eco-conscious initiatives, such as the use of recycled materials in its Royale Knit, reflects GREATS’ forward-thinking approach and appeal to environmentally conscious consumers.

  Famous Fans and Cultural Impact

  GREATS has attracted a loyal following among style-savvy individuals, including influencers, tastemakers, and celebrities. Notable fans include Kanye West, Matt Damon, and Nick Jonas, who have been seen sporting the brand’s sleek, understated designs.
  The brand’s minimalist sneakers have become a staple in street style culture, frequently featured in publications like GQ, Esquire, and Hypebeast. GREATS’ ability to bridge the gap between luxury and streetwear has made it a favorite for those seeking versatile, everyday footwear.

  Redefining Everyday Sneakers

  GREATS embodies the spirit of modern luxury, offering sneakers that combine timeless design, premium craftsmanship, and accessibility. With its roots in Brooklyn and its focus on quality and sustainability, the brand has redefined what it means to create a great pair of sneakers.
  Under the guidance of Steve Madden and its original ethos, GREATS continues to inspire a new generation of sneaker enthusiasts who value both style and substance. From its iconic Royale to its innovative sustainable offerings, GREATS remains a trailblazer in the world of contemporary footwear.