Fleur Du Mal

Luxury Meets Provocation: The Lingerie-Driven World of Fleur du Mal Origins and Founding Fleur du Mal was founded in 2012 by Jennifer Zuccarini in New York City. A former design director at Victoria’s Secret and co-founder of Kiki de Montparnasse, Zuccarini set out to create a luxury lingerie brand that could live beyond the bedroom. […]

Veronica Beard

Veronica Beard: Effortless Glamour with a Modern Edge Origins and Founding Veronica Beard was founded in 2010 by Veronica Miele Beard and Veronica Swanson Beard, two sisters-in-law who shared a vision to create versatile, stylish clothing for the modern woman. Based in New York City, the brand blends timeless tailoring with contemporary designs, offering pieces that transition seamlessly from day to night and work to […]

Hope Macaulay

Hope Macaulay: Whimsical Craft Meets Contemporary Luxury Origins Hope Macaulay, born in 1996 in Magherafelt, Northern Ireland, launched her eponymous label in 2018 after graduating from the University for the Creative Arts with a degree in Fashion Textiles: Print. Her debut collection garnered attention at Graduate Fashion Week and London Fashion Week, setting the stage for […]

Frame

Denim to Daily Uniform: The Elevated Ease of FRAME Origins and Founding FRAME was founded in 2012 by Jens Grede and Erik Torstensson, two Swedish creatives based in London and Los Angeles. Initially launched as a denim brand, FRAME quickly gained traction for its focus on high-quality materials, tailored fits, and elevated basics. Inspired by […]

Glenmuir

Scottish Heritage Meets the Fairway: Glenmuir’s Refined Golfwear Origins and Founding Glenmuir was founded in 1891 in Lanark, Scotland by Andrew MacDougall, originally as a small knitwear mill producing fine cashmere and wool garments. Over time, the brand found its identity in golfwear, merging its traditional craftsmanship with the performance needs of modern players. Today, […]

Dippin Daisys

Retro, Recycled, and Radiant: Dippin’ Daisy’s Feel-Good Swimwear Origins and Founding Dippin’ Daisy’s was founded in 2015 in Los Angeles by Elaine Tran with a mission to create fun, expressive swimwear that celebrates all bodies and embraces sustainability. Drawing inspiration from vintage prints and California beach culture, the brand quickly gained traction for its playful […]

IVY OAK

IVY OAK: Timeless Elegance with a Conscious Touch Origins Founded in 2016 by Caroline Gentz in Berlin, Germany, IVY OAK emerged from Gentz’s vision to create fashion that balances timeless elegance with sustainability. Drawing from her experiences in both luxury and fast fashion sectors, Gentz sought to design clothing that adapts to everyday life and its special moments, prioritizing quality […]

Gorjana

California Cool, Layered in Gold: Gorjana’s Effortless Jewelry Origins and Founding Gorjana was founded in 2004 by Gorjana Reidel and her husband, Jason Griffin Reidel, in Laguna Beach, California. What began as a side hustle from their apartment floor has grown into a nationwide jewelry brand known for its beachy minimalism, stackable styles, and accessible […]

Astoria Activewear

Girly, Confident, and Fit-Focused: Astoria Activewear’s Empowered Style Origins and Founding Astoria Activewear was founded in 2018 by Michelle Moore, who sought to create an activewear line that celebrated strength and femininity. Designed for the modern woman who wants to feel confident both in and out of the gym, the brand blends performance-focused fits with […]

Sold Out NYC

Sold Out NYC: Modern Minimalism with a Cool-Girl Edge Origins and Founding Sold Out NYC was founded in 2017 as a New York-based fashion label that focuses on elevated essentials with a modern twist. Designed for the effortlessly stylish woman, the brand has gained popularity for its cool, understated pieces that merge minimalism with street-style influence. The brand’s ethos is rooted in versatility, […]