Room Service
Room Service PJs: Playful Prints Meet Everyday Comfort Origins Room Service PJs is a New York City–based sleepwear and loungewear brand that blends comfort with expressive design.Founded with a mission to create stylish, feel-good pieces, the brand offers a range of pajamas and loungewear that cater to modern lifestyles. Ownership Room Service PJs operates independently, […]
Alex Mill
Timeless Staples and Everyday Uniforms: The World of Alex Mill Origins and Founding Alex Mill was founded in 2012 by Alex Drexler, the son of former J.Crew CEO Mickey Drexler. The brand began with a simple mission: to create the perfect button-down shirt. Operating from a small shop on Elizabeth Street in New York City, Alex Mill […]
La Linge
Timeless Stripes and Modern Femininity: The World of La Ligne Origins and Founding La Ligne was founded in 2016 by Meredith Melling and Valerie Macaulay, both former Vogue editors, alongside Molly Howard, the former Head of Business Development at Rag & Bone. The trio combined their fashion industry expertise to create a brand centered around the […]
Hill House Home
Hill House Home: Where Everyday Comfort Meets Elevated Romance Origins Hill House Home was founded in 2016 by Nell Diamond in New York City. Initially launched as a luxury bedding company, the brand was born from Diamond’s passion for design and her belief that comfort and beauty should coexist in daily rituals. With a background in economics and fashion, Nell brought […]
Dôen
DÔEN: Nostalgic Femininity Rooted in California Spirit Origins DÔEN was founded in 2016 by sisters Margaret and Katherine Kleveland in Santa Barbara, California. Drawing from their backgrounds in fashion and their experiences as mothers, they envisioned a brand that celebrates womanhood through timeless, vintage-inspired designs. DÔEN emerged as a response to the lack of female-led brands in the fashion industry, aiming to create […]
Beyond Yoga
Beyond Yoga: Comfort-Driven Activewear with a Focus on Inclusivity Origins and Founding Beyond Yoga was founded in 2005 by Michelle Wahler and Jodi Guber Brufsky in Los Angeles, California, with a mission to create luxury activewear that prioritizes comfort, inclusivity, and body positivity. Inspired by a desire to break away from the intimidating culture of traditional activewear, the founders designed pieces that celebrate all […]
Tommy John
Fit, Feel, Function: Tommy John’s Tailored Take on Underwear Origins and Founding Tommy John was founded in 2008 by Tom Patterson and his wife Erin Fujimoto after Patterson, a medical device salesman, grew frustrated with ill-fitting undershirts. Their solution: a better undershirt, followed by a line of equally well-engineered underwear, loungewear, and apparel designed to […]
J.Crew
J.Crew: Classic American Style with a Modern Twist Origins J.Crew was founded in 1983 in New York City by Emily Woods and her father Arthur Cinader. Initially launched as a mail-order catalog under the name Popular Club Plan, the brand rebranded to J.Crew with the aim of offering preppy, American sportswear with a more modern and accessible edge. The first retail store […]
Desmond & Dempsey
Pajamas That Start Conversations: Desmond & Dempsey’s Print-Driven Sleepwear Origins and Founding Desmond & Dempsey was founded in 2014 by couple Molly Goddard and Joel Jeffery, who launched the brand after Molly started wearing Joel’s oversized shirts to bed. Their shared vision: to create bold, conversation-starting pajamas inspired by travel, tradition, and the romance of […]
Pact
Everyday Essentials, Earth-First: Pact’s Ethical Approach Origins and Founding Pact was founded in 2009 in Boulder, Colorado, with a mission to create comfortable, organic clothing basics using sustainable practices. The brand started with simple cotton tees and underwear but quickly grew to include a full range of men’s, women’s, and children’s apparel—all made with organic […]