Bye Bambi
Bye Bambi: Ruffled Rebellion Meets Y2K Romance Origins Bye Bambi was founded in 2018 by Australian designer Andi Short. Inspired by her grandmother Lynette, a skilled dressmaker, Short began sewing at a young age, eventually launching her own label from her bedroom in Melbourne. The brand quickly gained traction for its unique blend of nostalgic aesthetics and […]
AYM
Fit-Led, Female-Driven: The Body-Conscious World of AYM Origins and Founding AYM—short for All Your Moments—was founded in 2016 by Lydia Jones in the UK. What began as a small-scale, made-to-order clothing brand has evolved into a cult favorite for minimalist, curve-accentuating styles designed to empower women through fit. AYM made its name with slinky, double-layered dresses […]
Fanci Club
Fanci Club: Y2K Seduction with a Vietnamese Soul Origins Fanci Club was founded in 2020 by Vietnamese designer Khanh Duy Tran. Initially starting as a personal project, the brand quickly gained recognition for its unique blend of vintage inspiration and contemporary design. Based in Ho Chi Minh City, Fanci Club reflects Tran’s vision of creating fashion that […]
Sisters and Seekers
Syndical Chamber
Reformation
Reformation: Sustainable Fashion with California Cool Origins and Founding Reformation was founded in 2009 by Yael Aflalo in Los Angeles, California, with a mission to combine sustainability with trend-driven design. Initially focused on upcycling vintage clothing, the brand quickly expanded into creating eco-friendly collections that embody effortless, California-inspired style. Reformation’s philosophy, “Being naked is the #1 most sustainable option. We’re #2,” reflects its commitment to […]
Tankair
TANKAIR: Minimalist Luxury with a Sculptural Edge Origins and Founding TANKAIR was founded in 2019 by Janelle Tankard, a Los Angeles-based designer with a background in fashion and a passion for clean, architectural silhouettes. The brand’s name reflects its dual focus: “Tank” symbolizes strength and structure, while “Air” conveys lightness and fluidity. TANKAIR quickly gained recognition for its […]
Cherry Los Angeles
Cherry Los Angeles: The Essence of Cool, Laid-Back Streetwear Origins and Founding Cherry Los Angeles, often referred to simply as “Cherry,” was founded in 2017 by designer Joseph Perez. The brand was born out of Perez’s desire to create clothing that reflects the effortless, sun-soaked culture of Los Angeles. Rooted in streetwear aesthetics, Cherry quickly gained attention for […]
Onarin
Everlane
Everlane: Radical Transparency and Modern Minimalism Origins and Founding Everlane was founded in 2010 by Michael Preysman in San Francisco, California, with a mission to create ethically produced clothing that combines timeless design with sustainable practices. Dissatisfied with the lack of transparency in the fashion industry, Preysman built Everlane on the principles of radical transparency, offering customers insight into the true costs of production and […]