MCM
MCM: Iconic Luxury with a Modern Edge Origins and Founding MCM (Modern Creation München) was founded in 1976 in Munich, Germany, by Michael Cromer, a visionary who sought to redefine luxury with a focus on bold design and exceptional craftsmanship. The brand’s initials not only stand for its name but also reflect its ethos of creating products for the modern, global traveler. […]
Tombolo
Tropical Nostalgia, Reinvented: The World of Tombolo Origins and Founding Tombolo was founded in 2018 by childhood friends Christopher Galasso and Michael Sard in New York City. Both former finance professionals, the duo wanted to create resortwear that felt playful and nostalgic but also elevated in quality and storytelling. Inspired by vintage vacationwear, retro athletics, […]
AYR
Timeless, Tailored, and Totally Chill: The Year-Round Appeal of AYR Origins and Founding AYR—short for All Year Round—was founded in 2014 by Maggie Winter, Jacqueline Cameron, and Max Bonbrest. Originally incubated by Bonobos, AYR launched as a women’s label that rejected fast fashion in favor of elevated essentials. With a mission to create versatile, seasonless clothing […]
Outerknown
Outerknown: Laid-Back Style with a Coastal Influence Origins and Founding Outerknown was founded in 2015 by Kelly Slater, an 11-time world surfing champion, and John Moore, a designer known for his work in surf and lifestyle fashion. The brand was born out of a desire to create timeless, versatile clothinginspired by coastal living while focusing on high-quality craftsmanship. Outerknown blends California-cool aesthetics with a modern, relaxed […]
Acne Studios
Acne Studios: Scandinavian Minimalism Meets Avant-Garde Innovation Origins Founded in 1996 in Stockholm, Sweden, Acne Studios began as part of the creative collective ACNE, an acronym for “Ambition to Create Novel Expressions.” This collective encompassed various disciplines, including graphic design, film, and advertising. In 1997, co-founder Jonny Johansson designed 100 pairs of raw denim jeans featuring distinctive red stitching, which he distributed to […]
Monica Vinader
Everyday Fine Jewelry with Meaning: Monica Vinader Origins and Founding Monica Vinader launched her eponymous jewelry brand in 2008 from the English countryside, aiming to bridge the gap between fine and fashion jewelry. Inspired by her global travels and desire for wearable luxury, Monica created a line of demi-fine pieces—crafted from recycled gold vermeil, sterling […]
Alexander McQueen
Alexander McQueen: Dark Romanticism and Avant-Garde Mastery Origins and Founding Alexander McQueen, the iconic British luxury fashion house, was founded in 1992 by Lee Alexander McQueen, a designer celebrated for his uncompromising creativity and boundary-pushing designs. After honing his craft at Savile Row, where he mastered tailoring, McQueen brought his visionary aesthetic to the fashion world, merging dark romanticism with avant-garde innovation. The brand became […]
Wolford
Wolford: A Legacy of Luxury Legwear and Timeless Elegance Origins and Founding Wolford was founded in 1950 in Bregenz, Austria, by Reinhold Wolff and Walter Palmers, with a vision to create the finest hosiery and legwear using innovative materials and techniques. Located near Lake Constance, the brand began with a focus on high-quality stockings and […]
Christian Cowan
Glitter, Glamour, and Pop Culture: The World of Christian Cowan Origins and Founding Christian Cowan, born in Cambridge, England, launched his eponymous label in 2016 after graduating from the London College of Fashion and completing a foundation year at Central Saint Martins. His early designs caught the attention of major pop icons, setting the stage for […]
Thom Browne
The Art of Uniform: Thom Browne’s Subversive Tailoring Origins and Founding Thom Browne launched his namesake label in 2001, beginning with a made-to-measure shop in New York City’s West Village. Starting with five meticulously crafted grey suits, he reimagined classic American tailoring through a lens of conceptual minimalism and precise proportion. His first ready-to-wear menswear collection debuted […]