No! Jeans
No! Jeans: Vintage-Inspired Knitwear with a Playful Twist Origins No! Jeans was established in England, blending Los Angeles and Hong Kong design influences. The brand draws inspiration from ’90s and early 2000s urban aesthetics, focusing on vintage-inspired knitwear and apparel. Ownership No! Jeans operates as a privately held company, maintaining its unique brand identity through independent ownership. Aesthetic The brand’s aesthetic is characterized by vintage-inspired […]
Husbands Paris
Husbands Paris: Tailoring with a Cinematic Soul Origins Founded in 2012 by Nicolas Gabard, Husbands Paris emerged from a desire to redefine classic menswear. Gabard, a former lawyer and advertising professional, transitioned into fashion to create clothing that resonated with his personal style and cultural inspirations. Drawing from the 1970s aesthetic and cinematic influences, the brand was […]
Talentless
Talentless: Elevated Basics for the Modern Minimalist Origins and Founding Talentless was founded in 2018 by Scott Disick, a television personality and entrepreneur best known for his role on Keeping Up with the Kardashians. Disick launched the brand as a response to critics of his fame, embracing the term “talentless” with irony while building a brand that champions quality, comfort, […]
Allsaints
AllSaints: Edgy Elegance with a British Heritage Origins and Founding AllSaints was founded in 1994 by Stuart Trevor and Kait Bolongaro in London, England. Initially launched as a wholesale menswear brand, AllSaints soon expanded into womenswear and retail stores, offering a distinct aesthetic that blends grunge, minimalism, and rock-and-roll edge. The brand’s name was inspired by All Saints Road in Notting Hill, a vibrant area known for its creative culture. […]
Mejuri
Mejuri: Redefining Everyday Luxury Origins Founded in 2015 by Noura Sakkijha in Toronto, Canada, Mejuri set out to democratize fine jewelry by offering high-quality pieces at accessible prices. The brand emphasizes self-purchase, encouraging women to buy jewelry for themselves rather than waiting for special occasions. Ownership Mejuri is a privately held company, with Noura Sakkijha serving as the CEO. The brand has attracted significant investment to support […]
Mother Denim
Mother Denim: Vintage-Inspired Cool with a Modern Twist Origins and Founding Mother Denim was founded in 2010 by Tim Kaeding and Lela Becker in Los Angeles, California. With extensive experience in the denim industry, Kaeding and Becker set out to create a brand that celebrates individuality, comfort, and effortless style. Inspired by the rebellious spirit of the 1970s and the timeless appeal of vintage denim, […]
A.P.C.
Parisian Cool Without the Fuss: The Quiet Power of A.P.C. Origins and Founding A.P.C. (Atelier de Production et de Création) was founded in 1987 by Tunisian-born French designer Jean Touitou. Born out of a rejection of logo-heavy, trend-driven fashion, A.P.C. carved out a space for clean, utilitarian design that valued restraint over flash. Rooted in […]
Everlane
Everlane: Radical Transparency and Modern Minimalism Origins and Founding Everlane was founded in 2010 by Michael Preysman in San Francisco, California, with a mission to create ethically produced clothing that combines timeless design with sustainable practices. Dissatisfied with the lack of transparency in the fashion industry, Preysman built Everlane on the principles of radical transparency, offering customers insight into the true costs of production and […]
Isabel Marant
Isabel Marant: Effortless Parisian Cool Origins Isabel Marant launched her eponymous brand in 1994 in Paris, France. Raised by a French father and a German mother, Marant’s fashion journey began at a young age when she started altering her own clothes. After studying at the prestigious Studio Berçot fashion school in Paris, she initially gained recognition for her jewelry and […]
Diesel
Diesel: The Icon of Rebel Denim and Unconventional Fashion Origins and Founding Diesel was founded in 1978 by Renzo Rosso in Molvena, Italy, with a vision to create high-quality, alternative denim that challenged the conventions of fashion. The name “Diesel” was chosen for its global appeal and its symbolic connection to energy and innovation. Rosso’s pioneering spirit and desire to create […]