Vilebrequin
Saint-Tropez to the World: Vilebrequin’s Sun-Soaked Legacy Origins and Founding Vilebrequin was born in 1971 in the sun-drenched coastal town of Saint-Tropez, France. It was the brainchild of Fred Prysquel, a photographer and motorsport enthusiast who wanted to create bold, comfortable swim shorts inspired by surfers and speedboats. He designed the first pair on a […]
Ferragamo
Ferragamo: The Pinnacle of Italian Elegance and Craftsmanship Origins and Founding Ferragamo, originally founded as Salvatore Ferragamo in 1927 by its namesake designer, began as a small workshop in Florence, Italy. Salvatore Ferragamo, often referred to as the “shoemaker to the stars,” gained fame in Hollywood during the 1920s for his innovative and artistic footwear designs. After returning to Italy, Ferragamo […]
Allsaints
AllSaints: Edgy Elegance with a British Heritage Origins and Founding AllSaints was founded in 1994 by Stuart Trevor and Kait Bolongaro in London, England. Initially launched as a wholesale menswear brand, AllSaints soon expanded into womenswear and retail stores, offering a distinct aesthetic that blends grunge, minimalism, and rock-and-roll edge. The brand’s name was inspired by All Saints Road in Notting Hill, a vibrant area known for its creative culture. […]
Mejuri
Mejuri: Redefining Everyday Luxury Origins Founded in 2015 by Noura Sakkijha in Toronto, Canada, Mejuri set out to democratize fine jewelry by offering high-quality pieces at accessible prices. The brand emphasizes self-purchase, encouraging women to buy jewelry for themselves rather than waiting for special occasions. Ownership Mejuri is a privately held company, with Noura Sakkijha serving as the CEO. The brand has attracted significant investment to support […]
A.P.C.
Parisian Cool Without the Fuss: The Quiet Power of A.P.C. Origins and Founding A.P.C. (Atelier de Production et de Création) was founded in 1987 by Tunisian-born French designer Jean Touitou. Born out of a rejection of logo-heavy, trend-driven fashion, A.P.C. carved out a space for clean, utilitarian design that valued restraint over flash. Rooted in […]
Isabel Marant
Isabel Marant: Effortless Parisian Cool Origins Isabel Marant launched her eponymous brand in 1994 in Paris, France. Raised by a French father and a German mother, Marant’s fashion journey began at a young age when she started altering her own clothes. After studying at the prestigious Studio Berçot fashion school in Paris, she initially gained recognition for her jewelry and […]
Diesel
Diesel: The Icon of Rebel Denim and Unconventional Fashion Origins and Founding Diesel was founded in 1978 by Renzo Rosso in Molvena, Italy, with a vision to create high-quality, alternative denim that challenged the conventions of fashion. The name “Diesel” was chosen for its global appeal and its symbolic connection to energy and innovation. Rosso’s pioneering spirit and desire to create […]
Acne Studios
Acne Studios: Scandinavian Minimalism Meets Avant-Garde Innovation Origins Founded in 1996 in Stockholm, Sweden, Acne Studios began as part of the creative collective ACNE, an acronym for “Ambition to Create Novel Expressions.” This collective encompassed various disciplines, including graphic design, film, and advertising. In 1997, co-founder Jonny Johansson designed 100 pairs of raw denim jeans featuring distinctive red stitching, which he distributed to […]
Monica Vinader
Everyday Fine Jewelry with Meaning: Monica Vinader Origins and Founding Monica Vinader launched her eponymous jewelry brand in 2008 from the English countryside, aiming to bridge the gap between fine and fashion jewelry. Inspired by her global travels and desire for wearable luxury, Monica created a line of demi-fine pieces—crafted from recycled gold vermeil, sterling […]
Alexander McQueen
Alexander McQueen: Dark Romanticism and Avant-Garde Mastery Origins and Founding Alexander McQueen, the iconic British luxury fashion house, was founded in 1992 by Lee Alexander McQueen, a designer celebrated for his uncompromising creativity and boundary-pushing designs. After honing his craft at Savile Row, where he mastered tailoring, McQueen brought his visionary aesthetic to the fashion world, merging dark romanticism with avant-garde innovation. The brand became […]