Filippa K

Filippa K: Scandinavian Minimalism and Sustainable Elegance Origins and Founding Filippa K was founded in 1993 in Stockholm, Sweden, by Filippa Knutsson and Patrik Kihlborg. Born out of Knutsson’s desire to create a brand that prioritized simplicity, functionality, and timeless design, Filippa K became a pioneer in Scandinavian minimalism. The brand’s ethos revolves around creating versatile wardrobe staples that emphasize quality over quantity, offering […]

Rag & Bone

rag & bone: Urban Sophistication with a British-American Twist Origins Established in 2002 in New York City by Marcus Wainwright and Nathan Bogle, rag & bone was created to blend British tailoring with modern design. The brand quickly gained recognition for its commitment to craftsmanship and urban aesthetic. ​ Ownership In 2024, Guess?, Inc. and WHP Global acquired rag & bone, with Guess? taking over operational assets and both […]

Wilson

Heritage Meets High Tech: Wilson’s New Era of Performance Origins and Founding Founded in 1913 in Chicago, Wilson Sporting Goods is one of the most iconic American sports brands, known for shaping modern athletics—from tennis and basketball to golf and baseball. Originally focused on sporting equipment, Wilson has outfitted generations of athletes with gear and […]

Jenni Kayne

Jenni Kayne: Effortless California Living Origins Jenni Kayne founded her namesake brand in 2002 in Los Angeles, California at just 19 years old. Inspired by the relaxed yet refined style of California living, Kayne envisioned a brand that would capture the essence of West Coast minimalism through timeless, versatile pieces. Drawing from her deep appreciation for natural fabrics and simple […]

Arket

Modern Basics with Nordic Cool: Arket’s Refined Essentials Origins and Founding Arket was launched in 2017 by the H&M Group as a premium lifestyle concept focused on modern essentials, sustainability, and timeless design. Headquartered in Stockholm, Arket was created to offer high-quality fashion, accessories, and home goods in one elevated, minimalist destination inspired by Scandinavian […]

Gil Rodriguez

Gil Rodriguez: Timeless Essentials with a Commitment to Slow Fashion Origins Gil Rodriguez was founded in 2018 by Eliana Gil Rodriguez, a Venezuelan-born, Canadian-raised creative. Eliana’s extensive background includes a decade-long tenure at American Apparel, where she served as head advertising director and womenswear designer. Her experience there inspired her to establish her own label, focusing on creating high-quality, timeless essentials […]

Mugler

Futuristic Femininity: Mugler’s Sculptural, Sensual Legacy Origins and Founding Mugler was founded in 1973 by French designer Manfred Thierry Mugler, a former ballet dancer whose theatrical background infused every collection with drama, precision, and fantasy. Throughout the late ’70s and ’80s, Mugler established itself as a fashion house rooted in hyper-sculpted silhouettes, sci-fi glamour, and […]

Mulberry

Mulberry: British Craftsmanship Meets Modern Heritage Origins Founded in 1971 by Roger Saul and his mother Joan in Somerset, England, Mulberry began as a family-run business specializing in leather goods. The brand’s name was inspired by the mulberry trees Saul passed on his way to school.Initially producing buckled leather belts, Mulberry quickly expanded into handbags and accessories, establishing itself as a quintessentially British […]

Cherry Los Angeles

Cherry Los Angeles: The Essence of Cool, Laid-Back Streetwear Origins and Founding Cherry Los Angeles, often referred to simply as “Cherry,” was founded in 2017 by designer Joseph Perez. The brand was born out of Perez’s desire to create clothing that reflects the effortless, sun-soaked culture of Los Angeles. Rooted in streetwear aesthetics, Cherry quickly gained attention for […]