Allsaints
AllSaints: Edgy Elegance with a British Heritage Origins and Founding AllSaints was founded in 1994 by Stuart Trevor and Kait Bolongaro in London, England. Initially launched as a wholesale menswear brand, AllSaints soon expanded into womenswear and retail stores, offering a distinct aesthetic that blends grunge, minimalism, and rock-and-roll edge. The brand’s name was inspired by All Saints Road in Notting Hill, a vibrant area known for its creative culture. […]
A.P.C.
Parisian Cool Without the Fuss: The Quiet Power of A.P.C. Origins and Founding A.P.C. (Atelier de Production et de Création) was founded in 1987 by Tunisian-born French designer Jean Touitou. Born out of a rejection of logo-heavy, trend-driven fashion, A.P.C. carved out a space for clean, utilitarian design that valued restraint over flash. Rooted in […]
Everlane
Everlane: Radical Transparency and Modern Minimalism Origins and Founding Everlane was founded in 2010 by Michael Preysman in San Francisco, California, with a mission to create ethically produced clothing that combines timeless design with sustainable practices. Dissatisfied with the lack of transparency in the fashion industry, Preysman built Everlane on the principles of radical transparency, offering customers insight into the true costs of production and […]
Isabel Marant
Isabel Marant: Effortless Parisian Cool Origins Isabel Marant launched her eponymous brand in 1994 in Paris, France. Raised by a French father and a German mother, Marant’s fashion journey began at a young age when she started altering her own clothes. After studying at the prestigious Studio Berçot fashion school in Paris, she initially gained recognition for her jewelry and […]
Diesel
Diesel: The Icon of Rebel Denim and Unconventional Fashion Origins and Founding Diesel was founded in 1978 by Renzo Rosso in Molvena, Italy, with a vision to create high-quality, alternative denim that challenged the conventions of fashion. The name “Diesel” was chosen for its global appeal and its symbolic connection to energy and innovation. Rosso’s pioneering spirit and desire to create […]
MCM
MCM: Iconic Luxury with a Modern Edge Origins and Founding MCM (Modern Creation München) was founded in 1976 in Munich, Germany, by Michael Cromer, a visionary who sought to redefine luxury with a focus on bold design and exceptional craftsmanship. The brand’s initials not only stand for its name but also reflect its ethos of creating products for the modern, global traveler. […]
AYR
Timeless, Tailored, and Totally Chill: The Year-Round Appeal of AYR Origins and Founding AYR—short for All Year Round—was founded in 2014 by Maggie Winter, Jacqueline Cameron, and Max Bonbrest. Originally incubated by Bonobos, AYR launched as a women’s label that rejected fast fashion in favor of elevated essentials. With a mission to create versatile, seasonless clothing […]
Outerknown
Outerknown: Laid-Back Style with a Coastal Influence Origins and Founding Outerknown was founded in 2015 by Kelly Slater, an 11-time world surfing champion, and John Moore, a designer known for his work in surf and lifestyle fashion. The brand was born out of a desire to create timeless, versatile clothinginspired by coastal living while focusing on high-quality craftsmanship. Outerknown blends California-cool aesthetics with a modern, relaxed […]
Acne Studios
Acne Studios: Scandinavian Minimalism Meets Avant-Garde Innovation Origins Founded in 1996 in Stockholm, Sweden, Acne Studios began as part of the creative collective ACNE, an acronym for “Ambition to Create Novel Expressions.” This collective encompassed various disciplines, including graphic design, film, and advertising. In 1997, co-founder Jonny Johansson designed 100 pairs of raw denim jeans featuring distinctive red stitching, which he distributed to […]
Alexander McQueen
Alexander McQueen: Dark Romanticism and Avant-Garde Mastery Origins and Founding Alexander McQueen, the iconic British luxury fashion house, was founded in 1992 by Lee Alexander McQueen, a designer celebrated for his uncompromising creativity and boundary-pushing designs. After honing his craft at Savile Row, where he mastered tailoring, McQueen brought his visionary aesthetic to the fashion world, merging dark romanticism with avant-garde innovation. The brand became […]