Sir the Label
Sir the Label: Effortless Elegance Inspired by the Australian Lifestyle Origins Established in 2014 by Nikki Campbell and Sophie Coote in Sydney, Australia, Sir the Label was created to fill a gap in the market for minimal wardrobe staples that capture the spirit of the Australian lifestyle. Ownership Sir the Label is a privately owned company, with founders Nikki Campbell and Sophie Coote […]
AYR
Timeless, Tailored, and Totally Chill: The Year-Round Appeal of AYR Origins and Founding AYR—short for All Year Round—was founded in 2014 by Maggie Winter, Jacqueline Cameron, and Max Bonbrest. Originally incubated by Bonobos, AYR launched as a women’s label that rejected fast fashion in favor of elevated essentials. With a mission to create versatile, seasonless clothing […]
Dion Lee
THIS BRAND IS NO LONGER ACTIVE Founding and Vision Dion Lee, an Australian designer, founded his eponymous fashion brand in 2009. Known for its innovative designs and architectural precision, the brand quickly gained recognition both in Australia and internationally. Dion Lee’s vision is to merge traditional tailoring with experimental construction techniques, creating garments that are […]
Outerknown
Outerknown: Laid-Back Style with a Coastal Influence Origins and Founding Outerknown was founded in 2015 by Kelly Slater, an 11-time world surfing champion, and John Moore, a designer known for his work in surf and lifestyle fashion. The brand was born out of a desire to create timeless, versatile clothinginspired by coastal living while focusing on high-quality craftsmanship.Outerknown blends California-cool aesthetics with a modern, relaxed attitude, […]
Acne Studios
Acne Studios: Scandinavian Minimalism Meets Avant-Garde Innovation Origins Founded in 1996 in Stockholm, Sweden, Acne Studios began as part of the creative collective ACNE, an acronym for “Ambition to Create Novel Expressions.” This collective encompassed various disciplines, including graphic design, film, and advertising. In 1997, co-founder Jonny Johansson designed 100 pairs of raw denim jeans featuring distinctive red stitching, which he distributed to […]
Staud
Downtown It-Girl to Global Favorite: The Rise of Staud Origins and Founding Staud was founded in 2015 in Los Angeles by Sarah Staudinger and George Augusto. At a time when minimalist basics were dominating the fashion landscape, Staud launched as a colorful, vintage-inspired alternative for women who wanted to dress with a sense of joy […]
Christopher Esber
Christopher Esber: Redefining Modern Minimalism Origins and Founding Christopher Esber founded his eponymous label in 2010 in Sydney, Australia. With a background in tailoring and a deep understanding of fabric manipulation, Esber developed a unique design philosophy that marries clean, architectural lines with unexpected details. The brand’s ethos is rooted in creating clothing that feels […]
Pixie market
Modern Staples, Future-Minded: Pixie Market’s Cool Minimalism Origins and Founding Pixie Market was founded in 2006 in New York City as a boutique retailer before evolving into an in-house label focused on creating trend-aware yet timeless pieces. The brand quickly became known for offering elevated essentials with a fashion-forward twist—blending minimalism, smart tailoring, and sustainability […]
Alexander McQueen
Alexander McQueen: Dark Romanticism and Avant-Garde Mastery Origins and Founding Alexander McQueen, the iconic British luxury fashion house, was founded in 1992 by Lee Alexander McQueen, a designer celebrated for his uncompromising creativity and boundary-pushing designs. After honing his craft at Savile Row, where he mastered tailoring, McQueen brought his visionary aesthetic to the fashion world, merging dark romanticism with avant-garde innovation.The brand became renowned […]
Jigsaw
Jigsaw: Timeless British Fashion with a Contemporary Edge Origins and Founding Jigsaw was founded in 1970 in the United Kingdom by John Robinson, with the goal of creating beautifully crafted, timeless pieces that transcend seasonal trends. The brand quickly established itself as a staple of British high-street fashion, known for its understated elegance, premium materials, and classic silhouettes. Jigsaw’s philosophy is that fashion is temporary, […]