With Jean

With Jéan: The Modern Wardrobe’s Romantic Muse Origins and Founding With Jéan was founded in 2017 by Australian designers Sami Lorking-Tanner and Evangelie Smyrniotakis. The name “With Jéan” reflects the brand’s concept of creating clothing that can be styled with jeans—a wardrobe essential they view as the ultimate staple. Drawing inspiration from vintage aesthetics and European romanticism, the brand quickly […]

One Mile

One Mile: Elevated Australian Essentials with a Personal Touch Origins Established in 2020 by Australian influencer and entrepreneur Sammy Robinson, One Mile is inspired by her childhood memories at One Mile Beach in Forster, Australia. The brand reflects her personal journey and love for fashion, aiming to create pieces that are both nostalgic and contemporary.  Ownership One Mile operates […]

Allsaints

AllSaints: Edgy Elegance with a British Heritage Origins and Founding AllSaints was founded in 1994 by Stuart Trevor and Kait Bolongaro in London, England. Initially launched as a wholesale menswear brand, AllSaints soon expanded into womenswear and retail stores, offering a distinct aesthetic that blends grunge, minimalism, and rock-and-roll edge. The brand’s name was inspired by All Saints Road in Notting Hill, a vibrant area known for its creative culture. […]

Mother Denim

Mother Denim: Vintage-Inspired Cool with a Modern Twist Origins and Founding Mother Denim was founded in 2010 by Tim Kaeding and Lela Becker in Los Angeles, California. With extensive experience in the denim industry, Kaeding and Becker set out to create a brand that celebrates individuality, comfort, and effortless style. Inspired by the rebellious spirit of the 1970s and the timeless appeal of vintage denim, […]

A.P.C.

Parisian Cool Without the Fuss: The Quiet Power of A.P.C. Origins and Founding A.P.C. (Atelier de Production et de Création) was founded in 1987 by Tunisian-born French designer Jean Touitou. Born out of a rejection of logo-heavy, trend-driven fashion, A.P.C. carved out a space for clean, utilitarian design that valued restraint over flash. Rooted in […]

The Mannei

Polish Precision Meets Global Glamour: The Mannei’s Elevated Femininity Origins and Founding The Mannei was founded in 2020 by Polish-Jordanian stylist and entrepreneur Sara Boruc Mannei. After years in the fashion and entertainment industries, she launched the label to create elevated, modern pieces that reflect strength, sensuality, and timeless elegance. The brand quickly gained recognition for its […]

Everlane

Everlane: Radical Transparency and Modern Minimalism Origins and Founding Everlane was founded in 2010 by Michael Preysman in San Francisco, California, with a mission to create ethically produced clothing that combines timeless design with sustainable practices. Dissatisfied with the lack of transparency in the fashion industry, Preysman built Everlane on the principles of radical transparency, offering customers insight into the true costs of production and […]

Isabel Marant

Isabel Marant: Effortless Parisian Cool Origins Isabel Marant launched her eponymous brand in 1994 in Paris, France. Raised by a French father and a German mother, Marant’s fashion journey began at a young age when she started altering her own clothes. After studying at the prestigious Studio Berçot fashion school in Paris, she initially gained recognition for her jewelry and […]

Cult Gaia

Cult Gaia: Sculptural Elegance Meets Functional Art Origins Cult Gaia was founded in 2012 by Jasmin Larian Hekmat in Los Angeles, California. The brand’s name combines “Cult,” reflecting its dedicated following, and “Gaia,” the goddess of Mother Earth, symbolizing creativity and natural beauty. Initially focusing on flower crowns, Cult Gaia quickly gained recognition for its unique approach to fashion accessories. Ownership Cult Gaia […]

Diesel

Diesel: The Icon of Rebel Denim and Unconventional Fashion Origins and Founding Diesel was founded in 1978 by Renzo Rosso in Molvena, Italy, with a vision to create high-quality, alternative denim that challenged the conventions of fashion. The name “Diesel” was chosen for its global appeal and its symbolic connection to energy and innovation. Rosso’s pioneering spirit and desire to create […]