Cherry Los Angeles

Cherry Los Angeles: The Essence of Cool, Laid-Back Streetwear Origins and Founding Cherry Los Angeles, often referred to simply as “Cherry,” was founded in 2017 by designer Joseph Perez. The brand was born out of Perez’s desire to create clothing that reflects the effortless, sun-soaked culture of Los Angeles. Rooted in streetwear aesthetics, Cherry quickly gained attention for […]

Dior

Dior: The Icon of French Elegance and Timeless Luxury Origins and Founding Christian Dior founded his eponymous fashion house in 1946 in Paris, France, with the financial backing of entrepreneur Marcel Boussac. Dior’s debut collection in 1947, famously known as the “New Look,” revolutionized post-war fashion with its emphasis on feminine silhouettes, featuring cinched waists, full skirts, and luxurious fabrics. The New Look celebrated […]

Paul & Joe

Parisian Whimsy Meets Everyday Chic: The World of Paul & Joe Origins and Founding Paul & Joe was founded in 1995 by French designer Sophie Mechaly. Originally launching as a menswear label named after her two sons, Paul and Joe, the brand expanded into womenswear in 1996 and quickly became known for its spirited prints, […]

Pistola

Pistola: Contemporary Denim with an Effortless Edge Origins and Founding Pistola was founded in 2013 by Grace Na in Los Angeles, California. With over two decades of experience in the apparel industry, Na identified a gap in the market for premium-quality denim at an accessible price point. Her goal was to create versatile, modern jeans and ready-to-wear pieces that reflect the independent spirit of […]

& Other Stories

& Other Stories: A Global Tapestry of Feminine Fashion Origins & Other Stories was launched in 2013 as part of the H&M Group, with the vision of offering a diverse range of women’s fashion that encourages personal storytelling through style. The brand debuted with seven stores in major cities including Barcelona, Berlin, Copenhagen, London, Milan, Paris, and Stockholm, and has since expanded to over 50 stores […]

GCDS

Playful Provocation and Pop Culture Couture: The World of GCDS Origins and Founding GCDS was founded in 2015 by brothers Giuliano and Giordano Calza in Milan, Italy. Initially launched as a line of T-shirts emblazoned with bold logos, the brand quickly gained traction for its vibrant designs and irreverent approach to fashion. The acronym GCDS originally stood […]

Victoria Beckham

Sharp, Sleek, and British by Design: Victoria Beckham’s Fashion Empire Origins and Founding Victoria Beckham launched her eponymous brand in 2008 in London. What began as a tightly edited line of bodycon dresses quickly evolved into one of Britain’s leading luxury labels. Leveraging her global fame and innate sense of style, Beckham built a fashion […]

Bottega Veneta

Bottega Veneta: Quiet Luxury Redefined Origins and Founding Bottega Veneta was founded in 1966 in Vicenza, Italy, by Michele Taddei and Renzo Zengiaro. Initially specializing in artisanal leather goods, the brand quickly gained recognition for its “intrecciato” weave, a hallmark of its understated elegance. This technique, which weaves leather strips together to create a seamless finish, became a symbol of refined […]

ME + EM

ME+EM: Elevated Essentials for the Modern Woman Origins Founded in 2009 by Clare Hornby in London, ME+EM was created to offer designer-quality clothing that combines flattering cuts, functionality, and timeless style. Hornby’s background in advertising and her personal frustration with the lack of well-made, stylish workwear led her to establish a brand that prioritizes both aesthetics and practicality. Ownership ME+EM is […]

Chloe

Chloé: Effortless Femininity and Parisian Chic Origins and Founding Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who sought to revolutionize women’s fashion by introducing luxury ready-to-wear. At a time when haute couture dominated, Aghion’s concept of prêt-à-porter de luxemade luxury fashion accessible, combining high-quality craftsmanship with effortless designs. From its beginnings in Paris, Chloé has become a symbol […]