Zadig & Voltaire

Rock ‘n’ Roll with Parisian Attitude: Zadig & Voltaire Origins and Founding Zadig & Voltaire was founded in 1997 by Thierry Gillier, grandson of Lacoste’s co-founder. Named after a Voltaire novella, the brand launched with a distinctly rebellious spirit—blending literary inspiration with modern rock ‘n’ roll style. From the start, Zadig & Voltaire positioned itself […]

AMI Paris

Parisian Ease with a Tailored Twist: AMI Paris Origins and Founding AMI Paris was founded in 2011 by Alexandre Mattiussi, a French designer with experience at Dior, Givenchy, and Marc Jacobs. With a name that literally means “friend” in French and echoes the founder’s initials, AMI set out to bring the effortless elegance of real […]

Simkhai

Sensual Structure: Inside the World of Simkhai Origins and Founding Simkhai was founded in 2010 by Jonathan Simkhai in New York City. A Parsons graduate, Simkhai set out to design garments that merged architectural tailoring with a sensual, body-forward perspective. Early collections focused on elevated basics with unexpected cutouts, sleek textures, and modern femininity. The […]

Bardot

Bardot: Australian Glamour with a Modern Edge Origins Founded in 1996 by Carol Skoufis in Melbourne, Australia, Bardot began as a brick-and-mortar store on Bridge Road.The brand quickly gained popularity for its trendy and affordable fashion offerings. In 2019, Bardot entered voluntary administration but was subsequently re-purchased by its original founders, transitioning to an online-only retailer in 2020.​ Ownership Bardot is […]

Dolce & Gabbana

Dolce & Gabbana: The Masters of Italian Glamour Origins and Founding Dolce & Gabbana was founded in 1985 by Domenico Dolce and Stefano Gabbana in Milan, Italy. The duo, who first met while working at a fashion house, launched their eponymous label to celebrate the allure of Italian heritage, Mediterranean culture, and the sensuality of femininity. Their debut collection, showcased in 1985, established […]

Brandy Melville

Brandy Melville: The Iconic Uniform of Laid-Back Cool Origins Brandy Melville was founded in the early 1980s in Italy by Silvio Marsan and his son Stephan Marsan. The brand made its U.S. debut in 2009 with a store in Los Angeles, instantly resonating with a generation drawn to its effortlessly casual aesthetic. The name “Brandy […]

Same Los Angeles

Same Los Angeles: Luxe Swimwear with a Modern Edge Origins and Founding Same Los Angeles, often stylized as SAME LA, was founded by Shea Marie, a multi-talented influencer, designer, and creative force in the fashion industry. Established in 2017, the brand emerged from Shea’s vision of creating swimwear that blends luxury and versatility, designed to feel just as fashionable […]

Sandro

Sandro: Parisian Chic with a Modern Edge Origins and Founding Sandro was founded in 1984 in Paris, France, by Evelyne Chetrite, who envisioned a brand that encapsulated effortless Parisian style. Drawing inspiration from her Moroccan roots and the elegance of Paris, Chetrite created a line of clothing that combined classic sophistication with contemporary details. Initially launched as a womenswear label, Sandro expanded […]

Los Angeles Apparel

The Basics—But Better: Los Angeles Apparel’s Gritty Essentials Origins and Founding Los Angeles Apparel was founded in 2016 by Dov Charney, the controversial former CEO of American Apparel. After parting ways with his original company, Charney started over with a new mission: ethically manufactured basics made in downtown L.A., with complete vertical integration and transparency […]

Prada

Prada: The Pinnacle of Italian Luxury and Avant-Garde Fashion Origins and Founding Prada was established in 1913 by Mario Prada in Milan, Italy, as a luxury leather goods shop specializing in handbags, trunks, and accessories. Known for its exceptional craftsmanship and high-quality materials, the brand quickly became a favorite of the Italian elite. Prada’s global reputation soared after Mario’s granddaughter, Miuccia Prada, took over […]