SLVRLAKE
SLVRLAKE: Redefining Denim for the Modern Wardrobe Origins and Founding SLVRLAKE was founded in 2018 by husband-and-wife duo Louise Edgley and Gary Edgley in Los Angeles, California. Drawing inspiration from their love of vintage denim and the effortless style of California, the couple created a brand that celebrates timeless design and impeccable craftsmanship. Named after the iconic Silverlake neighborhood in Los […]
Nili Lotan
Nili Lotan: Understated Luxury and Timeless Elegance Origins and Founding Nili Lotan founded her eponymous label in 2003 in New York City after honing her design skills at leading fashion houses such as Ralph Lauren, Liz Claiborne, and Nautica. Born in Israel, Lotan brought her international perspectiveand minimalist sensibilities to her collections, designing clothing that embodies effortless sophistication and modern luxury.The brand was built on […]
Rails
From Button-Downs to Global Cool: Rails’ Laid-Back Luxe Origins and Founding Rails was founded in 2008 by Jeff Abrams in Los Angeles, beginning with a single ultra-soft plaid shirt. Inspired by the relaxed spirit of California and a love for global travel, the brand evolved into a full lifestyle label offering women’s, men’s, and children’s […]
Love Bonito
Asian-Inspired Confidence: The Modern Wardrobe of Love, Bonito Origins and Founding Love, Bonito began in Singapore in 2010 as a blog shop called BonitoChico, created by three friends—Rachel Lim, Viola Tan, and Velda Tan. What started as a side hustle evolved into one of Asia’s leading fashion brands, with a mission to empower women through […]
Tove Studio
Helmut Lang
Helmut Lang: The Pioneer of Minimalist Fashion Origins and Founding Helmut Lang, the eponymous brand, was founded in 1986 by Helmut Lang, an Austrian designer known for his revolutionary approach to fashion. Emerging in a time dominated by excess and opulence, Lang introduced a minimalist aesthetic that redefined the industry. His designs focused on clean lines, innovative fabrics, and a subtle yet […]
Rotate
Scandi Sparkle: ROTATE Birger Christensen’s Glamorous Revolution Origins Founded in 2018 by Danish influencers and stylists Jeanette Madsen and Thora Valdimarsdottir, ROTATE Birger Christensen emerged from a collaboration with the historic fashion house Birger Christensen. The brand was conceived to fill a gap in the market for bold, sexy dresses that the founders felt were missing […]
Versace
Versace: The Iconic Italian Fashion House Origins and Founding Versace, officially known as Gianni Versace S.r.l., is an Italian luxury fashion brand founded in 1978 by Gianni Versace. Born in Reggio Calabria, Italy, Gianni distinguished himself with innovative designs and a unique ability to combine classical art with contemporary fashion. His first boutique opened on Via […]
L’Agence
L’AGENCE: Effortless Parisian Style with a Californian Edge Origins and Founding L’AGENCE was founded in 2008 in Los Angeles, California, with a vision to blend classic French elegance with the laid-back lifestyle of California. The brand was created by Jeff Rudes, the denim industry veteran and co-founder of J Brand, who sought to offer a refined, sophisticated wardrobe for modern women.From its inception, […]
Aligne
Aligne: Contemporary Womenswear with Timeless Appeal Origins and Founding Aligne is a London-based womenswear brand that focuses on effortless, modern design with an emphasis on clean lines, structured tailoring, and timeless silhouettes. Founded with the idea of creating versatile, fashion-forward pieces, Aligne has quickly become a favorite for those who appreciate refined yet wearable wardrobe staples. The brand’s ethos centers on elevated everyday dressing, […]