Dairy Boy

Dairy Boy: Country-coded lifestyle with city polish Founding and Vision Paige Lorenze founded Dairy Boy in 2021. She built it as a lifestyle label first, not just merch. New England roots shape the mood and palette. The brand now balances fashion, home, and activations. Design Philosophy Dairy Boy leans heritage Americana. Think barn jackets, stripes, […]

Parke

Parke: Logo Leisure with a Denim Backbone Founding and Vision Chelsea Parke Kramer launched Parke in 2022. She started with reworked denim and small drops. Then she chased demand for bold sweatshirts. The goal stays clear. Parke delivers everyday uniforms with punch, comfort, and attitude. Design Philosophy Parke leans collegiate and graphic. Oversized shapes frame […]

Maison Margiela

Maison Margiela: Deconstruction, Anonymity, and Avant-Garde Luxury Founding and Vision Martin Margiela founded the house in Paris in 1988. Jenny Meirens co-founded and guided the business. The brand challenged fashion rules from day one. Margiela prized anonymity and collective creation. The studio still emphasizes that ethos today. Design Philosophy Margiela deconstructs garments to reveal process. […]

Carolina Herrera

Carolina Herrera: The Art of Timeless Elegance Origins Founded in 1981 by Venezuelan-born designer Carolina Herrera, the brand quickly established itself as a beacon of sophistication and grace. Herrera’s debut collection, presented at Manhattan’s Metropolitan Club, garnered immediate acclaim, setting the stage for a fashion house synonymous with refined femininity.​ Ownership In 1995, the Spanish company […]

Alex Mill

Timeless Staples and Everyday Uniforms: The World of Alex Mill Origins and Founding Alex Mill was founded in 2012 by Alex Drexler, the son of former J.Crew CEO Mickey Drexler. The brand began with a simple mission: to create the perfect button-down shirt. Operating from a small shop on Elizabeth Street in New York City, Alex Mill […]

La Linge

Timeless Stripes and Modern Femininity: The World of La Ligne Origins and Founding La Ligne was founded in 2016 by Meredith Melling and Valerie Macaulay, both former Vogue editors, alongside Molly Howard, the former Head of Business Development at Rag & Bone. The trio combined their fashion industry expertise to create a brand centered around the […]

Peony

Romantic Swimwear with a Conscience: Peony’s Floral-Focused Elegance Origins and Founding Peony Swim was founded in 2012 by Rebecca Morton in Queensland, Australia—a location that continues to influence the brand’s sun-soaked, beach-to-brunch aesthetic. Named after the flower that signals the beginning of summer, Peony was launched with the intention of creating timeless swimwear that merged […]